Case Study: eTrak™ Lead Management

Problem: A profitable Midwest composite lumber company’s marketing team wanted to implement a new lead generation campaign, but they were lacking the tools they needed to measure ROI and a way to process the newly generated leads. They also wanted to put a consistent method in place to get the new leads out to their field sales team and trade professionals quickly and efficiently.

Innovative Idea: MSS developed eTrak™, a proprietary sales lead generation and management system.

Result: With eTrak™, the field sales team and trade professionals can now receive newly processed leads directly to their mobile devices; via an email, mobile app, or text message. They are also able to instantly send feedback to their management team with the quality of the lead and sales dollars associated with a specific lead.