Before spelling out the benefits of print on demand, let’s first define it. Print on demand, or POD, is simply producing printed materials on an as-needed basis. Gone are the days of bulk printing and storing your business’ marketing collateral, documents, and publications. Now you can eliminate costly up-front fees of huge print runs and cut your storage costs to zero! Read on to learn how print on demand can help your business.
- Eliminate waste: Bulk printing typically requires a large print run in order to be cost effective. And what happens when those 10,000 brochures become outdated before they can be distributed? Studies show that companies throw away 30% of their printed products each year. By using print on demand technology, you have the flexibility to update and produce your marketing materials as needed and put an end to excess paper waste.
- Ensure brand integrity: Print on demand is an efficient and concise way to ensure brand integrity in your digitally printed materials. Using corporate branded templates, you can customize your marketing material to reach specific audiences with tailored messaging. With an online proofing and corporate approval process, you can get the right marketing tools in the hands of your sales force, while keeping them relevant to their needs and saving you valuable time.
- Personalize your message: Fine tune your message and graphics to individual customers across your network through POD features. Everything from internal manuals to sales proposals to marketing pieces can be tailored to the specific recipient. Postcard mailings, for example, can be personalized with the recipient’s name, a targeted call to action, and contact information for sales team members.
- Enable Co-branding: If you have Value Added Resellers (VARS) in the field, print on demand can allow them to co-brand within your marketing collateral. By employing online templates, companies can expose their product or service to a brand new audience, while the reseller can choose what message they want to send to their customers.
- Response testing: POD also allows you to test responses in small markets prior to investing in a bulk printing session. This allows you to test the waters before you commit to the higher costs associated with longer print runs.