Over the course of this year, I have reflected many times on the 30th anniversary of Marketing Support Services and one thing keeps standing out in my mind – I’ve been saying “good morning” to the same people every day for as long as I can remember.
Sales incentives are not a new idea in the retail world. In fact, Sales Promotion Incentive For Frequent Sales, or SPIFFS – small, usually monetary bonuses – are said to have been used as far back as the early 1900’s in the furniture industry and were an integral part of bringing Apple computers to the masses.
Problem: A profitable Midwest composite lumber company’s marketing team wanted to implement a new lead generation campaign, but they were lacking the tools they needed to measure ROI and a way to process the newly generated leads
Before spelling out the benefits of print on demand, let’s first define it. Print on demand, or POD, is simply producing printed materials on an as-needed basis.
A third party fulfillment provider – 3PF for short – is an outsourced supplier that provides your online business with specific logistics services such as warehousing, order processing, packing, and shipping.
Problem: A nationally-recognized deck manufacturer created an online interactive visualization tool, which allowed potential customers to be able to design and see the deck of their dreams.
As marketers, we all know how effective direct mail campaigns can be and what kind of impact they can have on our business. They’ll stand on their own if we want them to; some businesses use them as their only channel. But what if there was a way to enhance your existing direct mail campaigns? Would you do it?
We have a Client who engineers and manufactures valves for high pressure, high temperature and caustic chemical manufacturing applications. These valves are unique to certain industries. It was our Client’s goal to build a database of engineers in this realm and solicit mailings to the them based on their specific applications and requirements.
Today’s marketing and advertising world is awash with hashtags, viral videos, memes, and all the other signature elements of the social media age.
Problem: A multibillion-dollar tire manufacturer wanted to increase top-of-mind awareness of their products with the dealers who were selling their tires in a multi-brand environment.
Call centers often come under fire for the quality of customers’ experience when contacting them. There is no excuse for allowing your customer-facing agents to be the cause of dissatisfaction.
Whether you work in a B2B or B2C field, you’re probably very familiar with the importance of warehousing, fulfillment, and shipping. These three areas can play an important role in the success (and sometimes survival) of your business.
Problem: A prominent leader in the manufacturing industry spent a significant part of their marketing budget on shipping collateral internationally to their numerous global partners.
Every day, companies around the world inundate one another with pieces of paper. Documents such as purchase orders, invoices, and shipping notices are the life blood of global commerce. But they can also be the source of avoidable errors and excessive costs.