Over the course of this year, I have reflected many times on the 30th anniversary of Marketing Support Services and one thing keeps standing out in my mind – I’ve been saying “good morning” to the same people every day for as long as I can remember.

Increase Revenue with a SPIFF Program

Sales incentives are not a new idea in the retail world. In fact, Sales Promotion Incentive For Frequent Sales, or SPIFFS – small, usually monetary bonuses – are said to have been used as far back as the early 1900’s in the furniture industry and were an integral part of bringing Apple computers to the masses.

Case Study: eTrak™ Lead Management

Problem: A profitable Midwest composite lumber company’s marketing team wanted to implement a new lead generation campaign, but they were lacking the tools they needed to measure ROI and a way to process the newly generated leads

5 Ways in Which Print on Demand Can Help Your Business

Before spelling out the benefits of print on demand, let’s first define it. Print on demand, or POD, is simply producing printed materials on an as-needed basis.

Why Outsource the eCommerce Part of Your Business to a Third Party Fulfillment (3PF) Provider?

A third party fulfillment provider – 3PF for short – is an outsourced supplier that provides your online business with specific logistics services such as warehousing, order processing, packing, and shipping.

Case Study: Data Capture & Management Tool

Problem: A nationally-recognized deck manufacturer created an online interactive visualization tool, which allowed potential customers to be able to design and see the deck of their dreams.

IP Targeting – The Next Generation of Direct Mail

As marketers, we all know how effective direct mail campaigns can be and what kind of impact they can have on our business. They’ll stand on their own if we want them to; some businesses use them as their only channel. But what if there was a way to enhance your existing direct mail campaigns? Would you do it?

We Achieved a 23% Response Rate Using Mailers

We have a Client who engineers and manufactures valves for high pressure, high temperature and caustic chemical manufacturing applications. These valves are unique to certain industries. It was our Client’s goal to build a database of engineers in this realm and solicit mailings to the them based on their specific applications and requirements.

Why Promotional Postcards Make an Excellent Marketing Tool

Today’s marketing and advertising world is awash with hashtags, viral videos, memes, and all the other signature elements of the social media age.

Tips for a Successful Lead Management System

As you create a lead management program you spend arduous time and investment creating and planning a complex strategy and plan.

Case Study: Online Training & Loyalty Incentives Program

Problem: A multibillion-dollar tire manufacturer wanted to increase top-of-mind awareness of their products with the dealers who were selling their tires in a multi-brand environment.

Call Center Quality Control: 10 Essential Criteria

Call centers often come under fire for the quality of customers’ experience when contacting them. There is no excuse for allowing your customer-facing agents to be the cause of dissatisfaction.

5 Rules for Choosing a Third-Party Fulfillment Partner

Whether you work in a B2B or B2C field, you’re probably very familiar with the importance of warehousing, fulfillment, and shipping. These three areas can play an important role in the success (and sometimes survival) of your business.

Case Study: Digital Print-on-Demand

Problem: A Fortune 500 company was continually updating their printed materials, leaving the outdated material to be scrapped.

Case Study: Global Print Network (GPN)

Problem: A prominent leader in the manufacturing industry spent a significant part of their marketing budget on shipping collateral internationally to their numerous global partners.

What Is EDI and How Can It Help Your Business Grow?

Every day, companies around the world inundate one another with pieces of paper. Documents such as purchase orders, invoices, and shipping notices are the life blood of global commerce. But they can also be the source of avoidable errors and excessive costs.