Problem: A multibillion-dollar tire manufacturer wanted to increase top-of-mind awareness of their products with the dealers who were selling their tires in a multi-brand environment. They were also constantly challenged with ensuring their products were on the forefront of the selling proposition, with VARs, retail, and dealer sales teams.
Innovative Idea: In a controlled environment, MSS conducted a study of sales by individuals. The results showed that when a sales person is given more thorough training on a product, they have a stronger product knowledge and will choose to recommend that product 77% of the time. With this information, MSS knew creating an online training program with incentives could be particularly beneficial for the tire manufacturer to sell more tires.
Result: With the development of the online training and loyalty incentives program, the tire manufacturer has increased its product awareness to help drive sales towards its higher margin products. This also ensures a higher level of training and product loyalty from the dealers and the dealers’ sales teams. This program was completed on one consolidated platform, which was developed and is continually maintained and updated by MSS.